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Spark School

AI for Business - Where to Start and How to Use It

AI seems to be everywhere right now. But what does it actually mean for your small business?

AI seems to be everywhere right now. But what does it actually mean for your small business?

Whether you've never opened ChatGPT before or you've already started experimenting, this session will help you cut through the hype and focus on practical ways AI can save you time and make your business run more efficiently.
We'll explore how small businesses are using AI for marketing, customer service, operations, hiring, finance, and more. You'll also learn where AI shines, where it falls short, and how to avoid the common pitfalls (because no one needs another ugly AI-generated flyer).

Bring a real task or challenge from your own business. Through live demonstrations, practical examples, and plenty of time for questions, you'll leave with ideas you can start using right away.
About the Presenter

Ian Carlstrom is the Regional Director of the West Central Minnesota Small Business Development Center (SBDC) at Minnesota State Community and Technical College. He works with entrepreneurs and small business owners to build practical, sustainable businesses, helping them navigate everything from startup to long-term growth.
Whether you're AI-curious or ready to level up how you're already using it, you'll leave with a clearer understanding of where to start and what to try next.

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