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Spark School

Instagram Unlocked: The Business Owner’s Crash Course

In this practical, no-fluff workshop, social media strategist Emily Avdem Nelson will walk you through the fundamentals of using Instagram as a business tool, not just another item on your to-do list.

You know your business should be on Instagram... but figuring out what to post, how often to post, and whether any of it is actually working can feel overwhelming.

In this practical, no-fluff workshop, social media strategist Emily Avdem Nelson of Brandakin Social Media will walk you through the fundamentals of using Instagram as a business tool, not just another item on your to-do list.

You'll learn how to:
• Optimize your profile so potential customers immediately understand what you do
• Create content that attracts attention, builds trust, and drives action
• Write stronger hooks that stop the scroll
• Understand what types of posts actually work (and why)
• Improve your reach, engagement, and visibility without spending hours online
• Build a simple, sustainable content strategy you can stick with

Whether you're just getting started or looking to get better results from your existing account, you'll leave with practical tips you can implement right away. Perfect for small business owners, entrepreneurs, makers, creatives, and anyone using Instagram to market their business.

About the Presenter
Emily Avdem Nelson is the founder of Brandakin Social Media, where she helps businesses create strategic, authentic social media content that turns followers into customers. She works with businesses across a variety of industries to simplify social media marketing and help them show up online with confidence.

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