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Spark School

Claiming & Optimizing Your Google Business Profile

Want your business to show up when customers search “near me”? Learn how to set up and optimize your Google Business Profile so you can rank higher, get more reviews, and attract more customers.

During this workshop you can expect to learn how to set up your Google Business Profile, how to optimize it, the importance of reviews, and practical tips for your business to rise in the ranks.

Google Business Profiles are a tool that all businesses should pay special attention too. Being consistently found in the top 3, the Google "map pack", can lead to significantly more calls, clicks, and interactions for your business.

Josh Sowl is a West Central Minnesota Small Business Development Center counselor and marketing leader who helps entrepreneurs turn ideas into clear, actionable growth plans. He specializes in practical digital marketing strategy, brand positioning, and systems that help small businesses generate consistent leads and build long term momentum.

Spark School is the Spark Center’s monthly deep-dive learning series for entrepreneurs who want practical knowledge they can apply right away. Held on the first Tuesday of each month, these 90-minute sessions combine expert-led education with time for conversation and connection.

Each session features experienced professionals from regional organizations that support entrepreneurs, including the SBDC, local business leaders, and subject-matter experts. Topics focus on the real challenges business owners face while starting and growing a business, from foundational business planning and financial basics to marketing, sales, technology, and operations.

Spark School is designed to be approachable, practical, and immediately useful. Whether you are still shaping your idea or already running a business, you will walk away with clearer direction, helpful tools, and new connections with others who are building something in the community.

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